Being engaged in various projects, companies often face challenges, where micropayments have to be made to a large number of workers. For instance: there are payments to be made to thirty thousand freelancers, from all over the world. This would be a nearly impossible task for the current bank system since every employee has to open a bank account in their country first, then a cross-border payment would have to be made, and there can be delays of different kinds due to the time required for things such as, for example, processing, SWIFT transactions, banking compliance or foreign exchange controls 
. Besides, for micropayments (e.g. 2 dollars) transfer fees might exceed the payment amount, making it not economically feasible. This type of assignment is quite common 
. They are not limited to projects within marketing, PR, or other fields, but do not include highly specialized projects, such as taxi or delivery services where there exist operating gig aggregator platforms (Uber, Lyft, etc).
A lot of crypto projects in the early stages of development launch various bounty campaigns, within which one is asked to complete certain tasks. The participants of the bounty campaign, the so-called bounty hunters, are rewarded for completing the tasks, usually in the form of tokens. Such projects are geared towards the same target audience, that the Crowdfeeding platform is designed to support. Generally, the Crowdfeeding service can be utilized in any kind of project that involves a large number of workers and micropayments.
However, since the gigs offered via the service are, for the most part, online jobs, the majority of them come from fields like marketing and PR, often involving promotions of different products and services. Therefore, to illustrate how the service works, a good example would be to examine the implementation of such a marketing-oriented project. It might look like this: there’s an employer, usually, a company planning to carry out a project. Based on the statement of work, the company submits a request for Crowdfeeding, which in turn adds the gig to the gigs list at the marketplace. The service has a community of freelancers, many of those freelancers might be interested to participate in marketing activities like this. They choose a project, finish it and inform the client of its completion through the platform’s interface. The client inspects the completed work and then gives the green light to release the payment to the particular worker. Having received the instruction, Crowdfeeding sends the payment.
The bottom line is that the service provides two functions. The first one is the so-called marketplace, i.e. a place for posting gigs, open for all freelancers. And the second one is the technology to pay the freelancers.
Crowdfeeding may be of special interest to start-ups because it offers a solution to one of the key problems: how to quickly attract more real employees. The fact is that often the startup capitalization is dependent on the number of real employees, i.e. a certain dollar amount per worker. For two start-ups with employee pulls of 100 thousand and 1 million, the capitalization will usually be 10 times as high for the latter. In other words, the service solves the problem of the initial recruitment of enough staff members to allow for quick capitalization growth.
From the clients’ standpoint, the main advantage of the service is that they make one payment using whichever format is more suitable for them – fiat money or cryptocurrency assets, including various projects tokens. After that, the service distributes the money to the users who completed the tasks.
It’s worth noting, that micropayment, while not the only, is one of the key functions the service was designed for.